May 2011 ~ AS Media Revision DBS

Monday, 16 May 2011

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The King's Speech Questions

BY Unknown IN Advertising, Colin Firth, David Letterman, Distributor, Film Festival, Interview, Momentum Pictures, Piers Morgan, Poster, The King's Speech, Trailer, Viral Marketing, Weinstein Company No comments

Who distributed the film in the UK and USA and what were the issues associated with the film’s distribution?· Weinstein Company, The (2010) (USA) (theatrical) · Anchor Bay Entertainment (2011) (USA) (DVD) · Anchor Bay Entertainment...

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Filming The King's Speech

BY Unknown IN Cinematographer, Danny Cohen, Filming, Production, The King's Speech No comments

Interview with the Cinematographer of The King's Speech, Danny Cohen What was in your lens kit?We had a full range of Master Prime lenses. What's great about Master Primes is they have an insane range of lenses, from 10, 14, 16, 18, 21, 25, 27, 33—a huge spread, which gives you a good choice. What's peculiar is that even though the jump in the lens size is 3 millimeters,...

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Movie Marketing Key Words

BY Unknown IN Distributor, Exhibition, Marketing Campaign, Merchandising, Movie Marketing, Primary Audience, Secondary Audience, Trailer, Twitter, Viral Marketing No comments

Awareness what marketing seeks to create - when audiences know something about the content of a film (stars, plot premise etc) and when it is going to be released Buzz Positive word-of-mouth Distributor Business entity that buys the rights to sell a film to the cinema, video and TV markets. All blockbuster movies are made with the distribution rights pre-sold or arranged as big studios have their own distribution arm....

Sunday, 15 May 2011

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AS Media Key Words

BY Unknown IN Above the Line Marketing, Below the Line Marketing, Conglomerate, Horizontal Integration, Subsidiary, Synergy, Vertical Integration, Viral Marketing No comments

Horizontal Integration A company's ownership of radio, television, newspapers, books and magazines. News Corp is a good example of this, as Rupert Murdoch who owns the company also owns 20th Century Fox, and various popular newspapers. This helped with the creation of the Hollywood 3-D blockbuster Avatar. Another example of Horizontal Integration in simpler terms is if a hot-dog seller decides to sell burgers as well as hot-dogs. Vertical...

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The King's Speech Marketing Campaign

BY Unknown IN Colin Firth, Geoffrey Rush, Marketing Campaign, Poster, Target Audience, The King's Speech, Trailer No comments

As an independent film, the King's Speech was not able to use a huge budget of Hollywood levels to market it and get it recognised. With a budget of only around £8million - £12 million, it could not compete with major blockbusters with backing from massive institutions such as Universal or 20th Century Fox. Instead, the King's Speech used viral marketing to draw attention...

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The King's Speech Profile

BY Unknown IN Box Office, Budget, Director, Distributor, Genre, Media Revision, Profile, Synopsis, Target Audience, The King's Speech No comments

Synopsis The King's Speech tells the story of the man who became King George VI, the father of Queen Elizabeth II. After his brother abdicates the throne, George (Bertie) reluctantly becomes King. Plagued by a dreadful stammer and considered unfit to be King, Bertie engages the help of an unorthodox speech therapist named Lionel Logue. Through a set of unexpected techniques,...